In 2011, the article ‘The Elusive Craft of Evaluating Advocacy’ by political scientists Mark Schmitt and Steven Teles, was published in the Stanford Social Innovation Review.

Whose strategy is it anyway? Under UK charity law, trustee boards are responsible for effective delivery of a charity’s objectives. They set a charity's strategic direction and ensure legal compliance.

We are delighted to announce that we are now officially certified as a B Corp. Firetail was set up to help clients working on the world’s most challenging problems. Our purpose is to help impact-driven organisations realise their ambitions for society.

“Transformation” must be one of the most over-loaded, over-used terms in discussions about organisations. Countless books, articles, think-pieces, lectures, tweets, conference talks, podcasts (and now ChatGPT answers) all pronounce ‘new’ ways of thinking about transformation, claiming to have finally unlocked the key to success.

People at Firetail come from different backgrounds, but share common traits. We are practical optimists, working openly and with purpose towards social progress.

Ben joins us after 10 years working for and with the UK Government delivering a wide range of strategic analysis, futures, and organisational design projects.

A "theory of the state" can be thought of as a clear idea of the society you want, and the role of government in making it happen.

A Theory of Change can be a powerful tool. It can tell the story of how the world can be a better place, what it will take to get there, and how you are going to help make it happen.

Organisational values are powerful tools. They describe who you are and what you stand for. Done right, they provide everyone with a sense of purpose and belonging.

Artificial Intelligence (AI) research and adoption is growing rapidly. The Department for the Economy of Northern Ireland (DfE NI), which promotes the development of a globally competitive economy, recognises the potential of AI.

We recently wrote about the death of fundraising and the threat to traditional ideas of charity as people embed ideas of impact and purpose into every aspect of their lives.

Scenario planning is a strategic tool designed to help organisations prepare for a range of possible futures. It is not about predicting the future. Fundamentally, it is about accommodating uncertainty.

We are pleased to welcome Michael Alberg-Seberich, author of the new book The Corporate Social Mind to a Lunch & Learn on November 26th, 2020.

Covid-19 has changed the way that we work in an extraordinarily short time. As we enter this new phase, agility and resilience in the face of uncertainty have become the new buzzwords for many leadership teams.

Businesses that are serious about purpose can learn from charities about how to put their values at the heart of their organisation.

When it comes to fundraising income, charities do not compete with other charities. They compete with everything else a person might be trying to do to lead a meaningful life.

Charities are in crisis. An estimated £4bn of income was lost during the first three months of the pandemic.

The current medical and economic crisis in the context of the COVID-19 pandemic confronts companies and social organisations with challenges hitherto unknown both in character and scale.

As organisations move beyond the day-to-day crisis mode of the last few weeks, they are starting to turn to longer term questions.

If you have recently received an unexpected invoice from Firetail, and do not trade with us, you may be a victim of an invoice fraud attack (also known as “CEO fraud” or “Business email compromise” fraud).